Translation Services
A translator goes far beyond words. As a good linguist, I will not just settle for converting messages from one language to another: I will seek to adapt my texts to the target audience and situation. So, we may need to transform your ad campaign so it works for Generation Z in Spain in 2025. This is achieved with a transcreation. Or you may need to convert the prices of your products from sterling to euros. Localisation is the key in that case.
Whatever you need, the words you choose count. Oh boy, do they count…
How can I help you?
Translation and subtitling
Do you have a website, brochure, or press release in English but your Spanish-speaking business partners are visiting your headquarters? Better in their language.
Do you want to attract tourists from Spain to your museum in Italy? Tell them with adapted posters.
Do you have to translate corporate training courses from German or an Irish film? Captivate your audience with subtitles.
I work from English, Italian, and German into Castilian Spanish (or European Spanish).
Thanks to translation tools such as Trados Studio or Subtitle Edit, I retain the formatting of the document you send, ensuring that your translation is completely faithful in style and presentation to the original.
Bilingual proofreading
Few professions require as much precision as surgeons. Well, we proofreaders might be up there. I compare your texts in Spanish and their original language and make sure there are no lexical or semantic inaccuracies, spelling mistakes or formatting errors. I can work on Word, Canva… or wherever you tell me.
Monolingual proofreading and correction
I live for making my Spanish texts gleam and glisten. Whether it’s proofreading a chapter of your novel or spell-checking a monograph, this eagle-eyed proofreader won’t miss a comma.
SEO Localisation
That automotive market survey you have in German… I can adapt it to Spanish, paying special attention to measures, the current presence of brands and trade groups in the target market and focusing on those culturally relevant questions for your audience.
A 30-year-old Argentinian does not have the same search intent as a 45-year-old Spaniard. I inhabit the mind of your end users and determine what they are going to search for, in which channels, and how often. To do this, I use SEO search tools such as Ubersuggest, Google Keyword Planner, Ahrefs, and Google Trends.
I integrate your keywords into the metadata of your website (slugs, meta titles, meta descriptions) and create alternative text so that you rank higher in search engines.
Transcreation and copywriting
An energy drink campaign cannot be targeted in the same way for the US and the Spanish markets. I create scripts, advertisements and slogans that are as attractive as your product. You won’t be getting a standard translation, but a conceptualisation completely adapted to your segment and market share.
Don’t know where to eat in Dublin? I’ll take care of that too. On top of a copywriter, I’m a backpack and notebook avid traveller. You never know when inspiration will strike you to write that travel blog.
UX Writing
Today, a company that has no online presence is going nowhere. Here, effective, actionable, and understandable communication for the user is key. Do you want to modify or configure the interface of your website or app to ensure an optimal browsing experience? Do it with simple, short, and clear texts. Tooltips, buttons, error messages, confirmation emails… You decide how I elaborate your message and with how many words.
QA
A translation is not finished until it is delivered. But the step before publication is perhaps the most important.
I make sure that your texts read correctly on the web and on mobile devices, and that there are no overlaps or formatting errors, coded language, untranslated parts, or images that obscure the content. I will deliver it to you with an error report in your preferred format. Or in PowerPoint, which is more visual and easier to process.
Creation of style guides
Inclusive language, spelling, forbidden terminology… If working for a multitude of clients from various sectors has an advantage, it would be that of knowing them from the inside. Years and years of experience familiarising myself with style, voice, and tone guides have helped me to understand what your company wants, how it wants it, and which expressions or terms should be adopted or avoided. So much so that I have turned things around and want to help you shape your brand… as only you would.
Linguistic consultancy
It is normal to have doubts about how to target a product or brand to a specific market. My knowledge of localisation in the Spanish market helps you decide whether your proposal fits into its niche, both in terms of terminology and cultural relevance.
I can guide you on how best to target your audience, what slogan to choose, what design elements resonate best with your buyer persona, and above all, what aspects to avoid or enhance for an effective incursion into the Iberian market.
A sample goes a long way, doesn’t it? My portfolio will give you an idea of the beautiful things we can create together.
Have a nice read.
